Are Visuals better than words?
Yes, Visuals communication saves time by transmitting messages faster. Stats have shown that visuals are processed 60,000 times faster in the brain than text. Getting your point across quickly is a great way to conserve time and money. Images and video convey a richer experience than text-heavy content alone.
Visual imagery describes what we see: comic book images, paintings, or images directly experienced through the narrator’s eyes. Visual imagery may include: Colors, Shapes, Size, Pattern
“Images takes less time to process than text”
“Visual inputs generate emotions in us. And if there is something our brains love more than images, it’s emotion. Emotions, and how the brain processes them, make us feel, react and survive. We are always on the lookout for visuals because they generate emotions, and emotions create a deep connection.”
Visuals not only help your audience retain information – they ensure they’re more likely to recall your brand. This is vital when it comes to ‘warming up’ an audience, an essential part of the conversion process as people are very unlikely to buy from a brand they’ve never heard of before
The dynamic nature of visual effects is useful to garner users’ attention, convey emotions, facilitate navigation, and get likes from users. However, the overuse of these effects may not be conducive to the overall advertising experience if users ignore them because they take too long to load or are too distracting.
9 Benefits of Visuals Communication
- Simple Learning Process
- Longer retention
- Accessibility
- Cost Effective
- Fun Element
- Drives Motivation
- Easy to Learn
- Emotional Stimulators
- Better Communication with Integrated technology
“Visual Content Lives in Long-Term Memory”
Businesses rely on sound marketing strategies to attract more customers and generate business. While not every advertisement or promotion is a success, certain proven aspects of marketing can make a meaningful difference. This includes visual advertising.
Visual marketing is the use of images, videos, and other pieces of multimedia content to strengthen your brand and communicate with your target audience. As part of a larger marketing strategy, it helps you depict certain subjects and concepts that would otherwise be harder to approach by using only text.